Steps To Get Your Business Notice. ...
When people take note of your business, it can drive new customers and increase revenue. Typically, getting noticed thanks to marketing techniques and accomplishments is beneficial for small businesses. You don’t want your business noticed for the wrong reasons, such as scandals and bad press. Work with members of your team to come up with marketing campaigns that make your business stand out when compared to your competition.
Step 1
Post news about your business and promotions on social networking sites to reach out to customers. Social networking is a free and easy way to build relationships with new and current clients. Instead of selling services and products through the websites, share helpful articles and videos. For instance, if you own a jewelry store, post a series of videos on how to judge the quality of diamonds.
Step 2
Package a story about your small business and contact local journalists about using it. For instance, if you are hosting a grand opening event, put together a press release and send the information to local newspapers, magazines, radio and TV stations.
Related Reading: How to Get People to Like Your Business on Facebook
Step 3
Hold parties for your business on a regular basis. Celebrate store openings, anniversaries and other important dates for your company. Make the events a time to offer special savings and promotions for your products and services.
Step 4
Create a referral program for your business. Referral rewards give clients the chance to receive savings or compensation for bringing new business in. Start a loyalty program, as well, to give rewards to repeat customers.
Step 5
Invite journalists to try out your products or services. Request that they consider writing a review of your business for their publications.
Step 6
Run promotions with other business. Build relationships with non-competing companies to cross-promote your products or services. Post ads on each other’s respective websites and exchange business cards. For instance, a gym and a nutritional supply store could benefit from working with one another.
